Riobike Courier is a startup focused on sustaibale deliveries made by cyclists. They needed a brand and website in order to launch the project.
I designed the brand, website and lead the website development.
The challenge was to create a brand and website that would stand out from the competition and attract bikers willing to work.
The entire project demanded research and exploration. I was looking for simple ways to communicate Riobike's value proposition that would maintain a pleasant aesthetic.
I started by exploring some references about cycling and sustainability in order to create a clear brand, simple to identify and easy to remember.
After some studies and color definitions I created the final brand you can see below.
A simple navigation was designed to provide easy access to all information about the company and their services.
Using the new created brand I designed the website focusing on making a clear brand statement: The company is sustainable, cost-saving and efficient.
